Legacy in Motion: The Launch of Jansen Eyewear at Dan’s Charity Golf Event
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When it came time to launch Dan Jansen Eyewear, there was no better stage than Dan’s annual charity golf event. Surrounded by friends, athletes, and supporters, the event celebrated not only Dan’s Olympic legacy but also his commitment to giving back through the Dan Jansen Foundation.
A Launch with Purpose
Instead of a traditional product launch, every golfer at the charity tournament received a complimentary pair of Jansen sunglasses. More than just a gift, it was a reflection of Dan’s vision — to create high-performance eyewear designed for athletes and adventurers alike.
Jansen Eyewear was born from the shared passion of two athletes: Olympic Gold Medalist Dan Jansen and former professional tennis player Simona Moore. Dan’s goal was clear — to craft premium sunglasses that combine state-of-the-art lenses with a sleek, minimalist design and full-coverage performance.
As an avid golfer who also trains regularly and loves cycling, Dan wanted sunglasses that could keep up with every facet of an active lifestyle. With Simona’s expertise in product design and development, that vision came to life — resulting in eyewear that not only met expectations but surpassed them.
Performance Meets Legacy
Engineered with polarized HD lenses and UV400 protection, Jansen Eyewear was designed to reduce glare, sharpen detail, and deliver clarity on the course, the road, or wherever life takes you. For golfers at the event, it meant experiencing Dan’s vision firsthand — eyewear that combines style, comfort, and performance.
Giving Back
Just as important as performance is purpose. A portion of every Jansen Eyewear purchase contributes to the Dan Jansen Foundation, which has donated over $1.2 million to families affected by cancer and to youth sports programs. Launching at the charity event underscored the brand’s commitment to carrying Dan’s legacy forward — from the ice, to the course, to communities in need.
A Legacy in Motion
The launch wasn’t just about sunglasses. It was about celebrating resilience, performance, and compassion — values that define both Dan Jansen and his foundation. With Jansen Eyewear now available, every customer has the chance to be part of that story.