Creating Memorable Moments
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Some events stay with you long after the final putt.
Not because of the scorecard, but because of the people you met, the conversations you had, and the shared purpose that brought everyone together.
Those are the events we love being part of.
At JANSEN Eyewear, we're passionate about creating premium eyewear designed to be worn every day. While our focus is on craftsmanship, performance, and timeless design, we're also proud to support select charity golf tournaments and community events that create meaningful experiences for their participants.
It's something we genuinely enjoy.
Where Our Story Began
JANSEN Eyewear officially launched in 2025 at the Dan Jansen Celebrity Classic.
There couldn't have been a more fitting introduction to the brand.
Surrounded by athletes, golfers, sponsors, volunteers, and longtime supporters, we experienced firsthand what makes these events so special. It wasn't simply about a day on the golf course—it was about bringing people together, celebrating friendships, and supporting something bigger than ourselves.
That spirit continues to inspire us today.
Thoughtfully Designed, Every Year
We believe great design should continue to evolve.
Every year, we introduce new frame styles, fresh color combinations, and new collections that reflect the evolution of JANSEN Eyewear while staying true to the timeless look that defines our brand.
For many of the events we support, that means returning participants receive something new each season—a fresh design that makes every tournament feel unique.
It's one of our favorite traditions.
Beyond Tournament Day
One of the most rewarding parts of our journey happens long after an event has ended.
We see golfers wearing their JANSEN sunglasses months later on the course.
Families take them on vacation.
Friends wear them on weekend adventures.
Those moments remind us that thoughtfully designed products have a way of becoming part of everyday life.
And every once in a while, they bring someone back to a memorable day shared with great people for a meaningful cause.
Looking Ahead
As JANSEN Eyewear continues to grow, we're grateful for every organization that has welcomed us into their events and communities.
We're excited to return this year with new eyewear designs and continue building relationships with organizations that value quality, authenticity, and memorable experiences.
Every event has its own story.
We're simply grateful that JANSEN Eyewear can become a small part of it.
Because some moments are worth remembering.
About Dan Jansen
Dan Jansen is one of the most accomplished speed skaters in history and an Olympic gold medalist whose perseverance inspired millions around the world. Over the course of his career, he set multiple world records, won numerous World Cup races, and earned a place in the U.S. Olympic & Paralympic Hall of Fame.
Beyond his athletic achievements, Dan is admired for his resilience, humility, and unwavering determination. His journey—from overcoming heartbreaking setbacks to capturing Olympic gold in Lillehammer in 1994—has become one of the most inspiring stories in sports.
Today, Dan's passion for excellence extends beyond the ice. Through the Dan Jansen Foundation and JANSEN Eyewear, he continues to champion the values that have defined his life: perseverance, integrity, community, and giving back.
About the Dan Jansen Foundation
The Dan Jansen Foundation was established to honor the legacy of Dan's late sister, Jane, whose courage and strength continue to inspire its mission. The Foundation supports individuals and families affected by leukemia and related cancers while also investing in youth sports and educational opportunities.
Through its partnership with the Cool Kids Campaign, the Foundation helps support the Cool Kids Clubhouse in Honor of Dan Jansen in Huntersville, North Carolina, providing free academic, social, and emotional programs for children battling cancer and their families.
We're proud to support the Foundation through the annual Dan Jansen Celebrity Classic and look forward to continuing this meaningful partnership for years to come.